How Two Former Fragrance Execs Are Using Travel To Inspire A New Organic Beauty Company

Written by reikiyosoy

In an industry dominated by toxic big companies, two women are trying to make a positive difference. Seda Bilginer and Amanda Sichon, founders of Esas Beauty. This new organic and sustainable farm-to-beauty company creates anti-inflammatory lifestyle products rooted in global traditions and rituals around the world.

Although they are different in many ways, their similarities helped bring Sichon and Birginer together. Both women were born at the same hospital in Queens, New York City. Both are immigrant children raised by their grandparents (Sichon’s family is from the Philippines, Birginer is of Turkish descent). Both Birginer and Sichon have degrees in chemistry. And they worked together at Givaudan, a fragrance company.

Founded in 2020 by Bilginer and Sichon, the name Esas Beauty pays tribute to Bilginer’s background. “Esas means ‘root’ and ‘genuine’ in Turkish. Because we wanted to get back to the root of why we are here. For us, it’s about creating products that promote health and help each other,” Birginer says.

This company was also founded out of a need for Sicheon to treat sensitive skin. While growing up, Shichon suffered from severe eczema, and it wasn’t until she adopted an organic skincare and holistic health routine that she was able to take care of herself without using traditional, more harmful medications. The condition can now be effectively treated.

The company is also proud to be an organic beauty brand that owns each step of the process, from sourcing organic, plant-based ingredients to manufacturing and sustainably bottling.

As a fragrance-first company, Esas expands from its debut product, Kolonya, to luxurious, moisturizing, rinse-free hand cleansers available in sophisticated (and safe) scents, to scented tree dew candles. It was a matter of course. An uplifting fragrance mist with harmless ingredients. During the pandemic, Esas has also developed several popular hand sanitizers.

The company’s latest product, Hammam Body Splash, is based on ancient hammam rituals that date back to the 14th century and have been used in Roman spas and Turkish baths. A hammam involves cleansing and rejuvenating not only the body, but also the mind and spirit.

“I grew up going to hammams when visiting my grandparents,” says Birginer. Birginer and Sichon visited Turkey in July 2019 for her Hammam His tour around Istanbul. This was Shichon’s first hammam experience. She has never experienced anything like that. It was so relaxing, energizing and cleansing,” Birginer says. “We both thought how cool it would be if we could bottle this experience.”

Recognizing that we can’t all go to the bathhouse every day, and wanting to provide people with an easy alternative to harmful, chemical-filled products, Bilginer and Sichon created a new spa on the go. Designed and manufactured as Stored in a recyclable glass bottle with a stone label, Hammam Body Splash is an all-in-one formula that cleanses and deodorizes with uplifting fragrances to transport you to your favorite exotic destinations. increase.

This is a refreshing all-over spray that confines the essence of bathing in natural mineral springs in four scents. “Our hammam scents are inspired by our favorite places we travel around the world,” says Birginer. Here are her travel destinations that inspired her the most.

Paris: “French Lavender has notes of French organic lavender, rose and citrus, like taking a long walk down the cobbled streets of Paris on a cool spring day.”

St Barts: “Sweet Neroli Blossom is infused with light notes of neroli, crisp cool citrus and hints of rose.

New York City: “Light Woods is a big apple scent with notes of electric bergamot, creamy sandalwood and velvety orris.”

St. Moritz, Switzerland: “Cool Sage is a cool citrus and crisp sage scent that reminds us of perfect skiing in the Swiss Alps.”

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